Objective: To create an integrated digital marketing strategy for FreshMenu, aimed at increasing brand visibility, boosting customer engagement, and driving online orders through targeted campaigns across digital platforms.

Scope:

Developed a holistic digital marketing strategy incorporating SEO, content marketing, social media, and paid advertising to enhance FreshMenu’s online presence.

Focused on leveraging the brand's strengths in fresh, healthy, and diverse food offerings while targeting specific customer segments (e.g., busy professionals, health-conscious individuals).

Deliverables:

A comprehensive digital marketing plan that included content calendars, paid media strategies (Google Ads, social media ads), and SEO optimization techniques.

Creative social media campaigns and content that resonates with FreshMenu’s audience, driving both engagement and conversions.

Detailed performance tracking and optimization recommendations to ensure maximum ROI from all digital marketing efforts.

Impact:

The strategy successfully increased FreshMenu’s digital footprint, driving traffic to their website and increasing online orders through targeted ad campaigns.

Strengthened FreshMenu’s brand presence in the highly competitive food delivery market by fostering customer loyalty and increasing engagement across digital platforms.