Objective: To create and implement an optimized search engine marketing (SEM) strategy for FirstCry, focusing on boosting visibility, website traffic, and product sales through paid search campaigns.

Scope:

Designed SEM campaigns targeting parents, caregivers, and expecting families, aligning with FirstCry’s niche in baby products and parenting essentials.

Emphasized high-intent keywords and ad placements to capture potential customers at critical decision-making moments.

Deliverables:

Keyword research and selection, prioritizing search terms with high relevance and conversion potential for FirstCry's products.

Creation of targeted Google Ads campaigns with compelling ad copy and engaging CTAs.

Optimization strategies, including bid adjustments, A/B testing, and performance tracking, to maximize ROI.

Impact:

Enhanced FirstCry’s presence on search engines, ensuring the brand appeared at the top of relevant search queries.

Delivered measurable results in terms of increased traffic, lead generation, and conversions.