When I was working on this project, I already had some experience in this niche since I have worked on Upwork before. The client was launching a webinar as a freebie to sell his Upwork course.

Before writing this email, I brainstormed what I was thinking when working on Upwork to get my customers' insights. I listed out all the fears and desires freelancers would have.

Really enjoyed writing this email. I rarely have a chance to write something that I - myself - am one of their customers 😅

Here's the outcome:

Product: Webinar “Upwork - Earning $10,000/month” Target customer: Freelancers who just started out on Upwork and struggling to get clients.

Headline:

What freelancers who earn $10.000/month on Upwork say.

A free guide on How to work on Upwork and earn $10.000/month.

Hey {First name},

Did you know that Upwork freelancers can make up to $120,000 a year?

Well, the path to earning $10,000/month is not as hard as you think only if you know the secret techniques that only experienced freelancers know.

Therefore, to help you achieve that goal, I want to invite you to a FREE webinar named “Upwork - Earning $10,000/month”

Here's a glimpse of what you’ll discover:

How to set up the profile that will make clients obsessed with you at first sight.

How to find thousand-dollar jobs and repeat clients 🔁.

The ultimate guide to writing your proposal.

The secret technique to make clients keep coming back and leave 5-star reviews.

Clients’ insights that they will never tell you.

And much much more!

So, if you’re interested in making $10,000 online through Upwork, join our webinar on November 17th here. It took you no cost at all!

Cheers,

[NAME]

P.s: We only offer limited slots. Make sure to sign up for the webinar ASAP as we’re closing in 24 hours.