Collaborators: Normandy & Carolina Poch Year: 2018

Normandy, a Colombian brand, wanted to elevate Cocadas, a traditional coconut sweet originating from the Afro-Colombian coast, into a modern product that could travel beyond local familiarity while honoring its roots. The goal was to create a brand and packaging system that celebrates origin and culture, feels premium yet approachable, and works across multiple formats, from a gift box to individual snacks designed for sharing.

We anchored the identity in the warmth and vibrancy of the Caribbean coast, translating cultural cues into a contemporary visual system. Inspired by Caribbean color palettes, palm greens, and tropical florals, we built an aesthetic that feels joyful and elevated rather than rustic or nostalgic. The design language balances richness with simplicity, using strong color blocking, refined typography, and clear hierarchy to ensure the product is easy to recognize, easy to choose, and gift-ready at a glance.

Celebrate origin with respect

Premium, not pretentious

Joyful color, controlled structure

Giftable by default

System that scales across formats

A cohesive brand and packaging system that expresses coastal heritage through color, botanical motifs, and premium detailing, while maintaining approachability through clean structure and friendly composition. The system was designed to scale across a large gift box and individual snack units, enabling both personal indulgence and shareable formats. The result is a product that feels like a modern, culturally rooted treat: distinctive on shelf, desirable as a gift, and flexible for different buying occasions.