We anchored the identity in the warmth and vibrancy of the Caribbean coast, translating cultural cues into a contemporary visual system. Inspired by Caribbean color palettes, palm greens, and tropical florals, we built an aesthetic that feels joyful and elevated rather than rustic or nostalgic. The design language balances richness with simplicity, using strong color blocking, refined typography, and clear hierarchy to ensure the product is easy to recognize, easy to choose, and gift-ready at a glance.