Ottakringer is one of Vienna’s most iconic breweries, yet its website did not reflect the same energy and character. The challenge was to translate that urban richness into a digital experience that felt lighter, clearer, and more intuitive. Ottakringer needed a website that truly expressed the brand while supporting e-commerce, marketing campaigns, events, and ongoing brand storytelling.
As part of the LOOP team, Carolina Poch worked closely with Ottakringer to rethink how the brand shows up online. Together, we set out to create a website that feels as bold and easygoing as their beer, combining clear structure, strong storytelling, and a user experience that helps people get where they want to go quickly.