Gmund Paper is a Bavarian paper manufacturer known for premium, tactile papers used by designers, brands, and printers worldwide. The challenge was to translate this sensory, heritage-rich brand into a modern eCommerce experience that stays true to the craft while making it easy for both B2B and B2C customers to browse, compare, and buy online.
As part of the LOOP team, Carolina Poch worked closely with Gmund Paper to design and deliver a Magento 2 storefront that serves both B2B and B2C audiences, blending the brand’s heritage-driven visual language with a fast, intuitive shopping and content experience.