The client is a stylist who came to me for a full website redesign. Her previous site felt outdated, had technical issues, and didn’t reflect the quality of her services — especially when it came to promoting and selling her courses and digital products.

⚡️ The goal wasn’t just to make it look nicer — it was about showing the value of her brand through better structure, clear messaging, and a more polished user experience.

We kicked things off with a UX audit and here’s what stood out:

Confusing navigation — people couldn’t easily find what they were looking for.

Technical issues everywhere: broken videos, poor image quality.

Content wasn’t structured well — long, messy sections with no visual hierarchy.

The visual style didn’t match the quality of her work — it felt amateur, and that hurt trust.

Together with a marketer, we restructured and reworded the entire site:

Content is now easy to scan, clear, and to the point — built with both user journey and conversion in mind.

The site got a full navigation redesign with 9 separate pages, each with a specific purpose in the funnel.

New visual system — colors, fonts, and imagery that actually reflect her brand’s vibe and premium positioning.

Fully built in Webflow — mobile-first, fast, SEO-friendly, and easy to manage.

Redesign isn’t just about “a fresh look.” It’s about trust, clarity, and making your website work for you.
 If you’re wondering whether your site needs a redesign — I’m happy to take a look.


Fill out a short brief for a free audit, or if you want to start work with me with no doubt — book a call or write me and let’s talk about your business.