Pesawise Mobile App Redesign

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As the sole product designer, I led the redesign of the Pesawise mobile app, a fintech solution serving users across Kenya. Through user research and stakeholder interviews, we identified key pain points:

A confusing user interface

Slow or unclear cross-border transaction flows

High user drop-off due to friction in key tasks

Limited transparency around transaction fees

These insights shaped the core goals of the redesign: to create a cleaner, more intuitive UI, streamline cross-border payments, and reduce user frustration around fees.

I applied the Design Thinking framework to guide the entire process. This included:

Empathizing with users through research and feedback

Defining core problems based on real usage patterns

Ideating better flows and features for money transfer, activity tracking, and clarity on charges

Prototyping multiple UI iterations, from low- to high-fidelity

Testing with both internal teams and actual users

I worked closely with stakeholders to align the design with business goals, using iterative design cycles to test assumptions and validate decisions.

Some of the major updates included:

A modern, simplified UI with better visual hierarchy

Optimized cross-border transaction flow with clearer steps

Transparent fee breakdowns at the point of transfer

Improved onboarding and dashboard screens for better navigation

Refined iconography and typography for better readability

Within three months of launch, the redesigned app saw:

A 25% increase in user retention

An 18% drop in user drop-off rates

Positive feedback from users who found the app easier to use and faster for transactions

This project demonstrated how a user-centered, research-led design approach can directly impact product performance and user satisfaction.

Check out the app on playstore/App store https://play.google.com/store/apps/details?id=com.pesabiz&hl=en

https://apps.apple.com/gh/app/pesawise-business/id6503063254

Case study Link Company website https://pesawise.com/