Nordstrom Anniversary Sale Campaign
Christine Chang
Nordstrom is rising in popularity among high-end department stores in recent years. The anniversary sale that happens every summer in July is their biggest fashion event of the year that allows customers to save up on the newest arrivals and essential items across categories.
The goal of this campaign is to invite existing and potential customers to shop at Nordstrom through engaging and celebratory illustration assets that would be used amongst campaign materials such as posters, signage, window decal, shopping bags, and gift cards. 🍋
Illustration Asset
I Illustrated a variety of products that Nordstrom carries to remind customers that Nordstrom has a wide range of products at different price points, but all on sale! The texture and geometric form of the illustration can reflect Nordstrom's new branding and make the brand more vibrant, young, and approachable. I used color blocking to resemble different departments of Nordstrom and continued using the bright yellow that has been used for the previous anniversary sales for visual continuity.
Campaign Design
The illustrations are applied to packaging, editorial, and environmental designs to promote the anniversary sale campaign ✨
