Working Not Working's (UN)HAPPINESS SURVEY — Copy + Email

Alongside other creatives, I worked with Working Not Working to write copy for the results of their (UN)Happiness Survey, a landing page dedicated to giving voice to how working Creatives are feeling, real-time, in their jobs.

Working Not Working is known for its distinct tone that blends wry humor with authenticity, and the (Un)Happiness survey page is no exception. The goal was to speak candidly about the frustrations and challenges that come with being a professional Creative working today—whether it’s burnout, feeling undervalued, or just the general chaos of the freelance life—while still providing a sense of hope and forward-thinking for companies looking to support their Creative employees.

I helped craft copy that addressed the common struggles many creatives face in a way that felt honest but not overly cynical. By using a conversational tone, playful language, and plenty of real-world examples and source material links, we aimed to turn a typically negative concept—unhappiness—into something that felt empowering and unifying, making users feel seen and supported and provide a possible solution in Working Not Working's new product, NTRNL (pronounced internal).

With the launch of the landing page, I also crafted the email marketing strategy and copy to support the content marketing plan.