Gordon Dymowski
Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular audience segment, or drive visitors to their website. Many businesses also rely on search engine optimization (SEO) principles in crafting their content, hoping that getting the right mix will boost their search presence and enable potential customers to reach them.
Many successful businesses have integrated SEO principles into their social media marketing efforts, strengthening their online presence towards effective audience engagement and lead generation. Integrating “social media SEO” practices is a critical, underused step in online marketing that can lead to great results.
Social media SEO focuses on social media content to make your brand more available on social media and search engines. Although social media performance is not a ranking factor on search engines like Google and Bing, pages that are shared more frequently on social media move higher in search rankings. Social media SEO practices can increase video views/completions.
Integrating SEO practices has a direct impact on your organization’s social media marketing efforts, including:
Although the process may sound daunting, you can easily integrate social media SEO principles into your online marketing efforts. With some research and consistency, you can strengthen your organization’s presence, engage a wider audience, and drive unique customer traffic to your website.
Integrating SEO principles into your social media marketing efforts can appear daunting, but it consists of various smaller steps that can lead to greater effectiveness. Like social media management, integrating SEO into your online channels can be done on a minimal budget yet provides numerous rewards.
Keyword research is a necessary first step for any search optimization effort. Whether this is an initial effort or based on previous work, performing keyword research and identifying search phrases gives any organization a critical advantage when integrating social media SEO. From there, social media managers and content creators can perform smaller tasks that can drive overall search presence:
Social media SEO, or integrating search optimization practices into social media marketing, enhances overall search presence and drives increased traffic.
B2B Social Media Marketing Consultant/Copywriter
Gordon Dymowski is a B2B social media consultant and copywriter working with small to medium-sized businesses around audience engagement, lead generation, and driving revenues. Gordon has assisted various organizations in social media strategy, engagement, and analytics with a specific focus on healthcare, technology, and mission-driven ventures. He is also a fiction writer who has written for various independent publishers.
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