IconScout is a leading online platform for high-quality icons, illustrations, and stock photos. The platform is designed to help designers, developers, and creative professionals find the perfect assets for their projects quickly and easily.

IconScout wanted to promote their new feature, IconFinder, to their existing users and potential customers. IconFinder is an innovative tool that allows users to find the exact icon they need, based on their description, without having to browse through hundreds of pages.

IconScout approached me to create a result-driven email campaign to promote their new feature, IconFinder, to their existing users and potential customers. The goal of the email campaign was to increase awareness about IconFinder, drive traffic to the IconScout website, and encourage users to try the new feature.

As a result-driven copywriter, my goal was to create persuasive and engaging email copy that would improve key metrics such as open rates, click-through rates, and website visits. To achieve this, I focused on crafting a compelling message that would hook the audience, highlight the benefits of IconFinder, and encourage users to take action.

The email campaign was a success, generating

In addition, the IconScout website saw a significant increase in traffic from email, with a

The email copy was simple and casual in tone, highlighting the benefits of IconFinder and encouraging users to try it out. The subheadlines, including "Access Thousands of Ready-Made Templates” and "Transform Your Projects with IconScout App for Canva", effectively communicated the value of the new feature and encouraged users to take action. Overall, the email copy successfully met the client's goals of increasing awareness and driving traffic to the website.