Case Study: Sales Copy for a SaaS Product

Soon is a software company that provides intraday management software to help teams optimize their daily activities and workload.

As a provider of intraday management software, Soon faced the challenge of standing out in a crowded market and effectively communicating the benefits of their product to potential customers.

They needed a copywriting portfolio project that showcased the unique features and advantages of their software, while also addressing common pain points experienced by contact centers and their managers.

The goal of this project was to create website copy that effectively conveyed the benefits of Soon's intraday management software and positioned it as the best solution for contact centers looking to collaborate effectively, and improve productivity.

The copy needed to be informative, engaging, and persuasive, with a focus on driving conversions and increasing sales.

The resulting copy for Soon's website effectively highlights the unique features of their intraday management software, such as the ability to equally distribute work across teams and handle volatility and peaks in workload.

The copy speaks to the common pain points experienced by contact centers and their managers, such as overworking some employees while others are bored, and provides solutions to these issues.

With the relevant copy Soon improved the significant metrics:

By showcasing the benefits of their software in an informative and engaging way, Soon is able to position themselves as a leader in the intraday management software market and drive conversions from potential customers.