Strategy Report That Informed Hispanic Gillette TVC

Crafted a strategic brief for Gillette that uncovered a paradigm shift among US Hispanic Gen Z males and their grooming norms, leading to the creation of Gillette's inaugural Spanish-language TVC featuring The Salguero Family influencers, driving substantial relevance within the Gen Z LatinX community. (TVC LINK - https://www.youtube.com/watch?v=G3gV_MnMf_o)