Strategy For European Wax Center's Smooth Travels Campaign
Ana Colicchio
Brand Strategist
Marketing Strategist
Social Media Strategist
VaynerX
Crafted consumer insights that inspired European Wax Center's "Smooth Travels" campaign through extensive social listening and research, uncovering waxing as a critical pre-travel pain point and emphasizing the role of travel-friendly products in enhancing the experience.
