MUG FREE ROOT BEER FOR AMERICA CAMPAIGN

Strategically drove the following growth across MUG Root Beer socials by constantly monitoring and engaging with social conversation about the brand & category and using those insights to inform our creative process: +500k followers organically across IG and TikTok since July 23’, which led to +9pts MUG distribution, +4pts share swing from A&W, +37% sales growth.

The consumer insights uncovered during this growth helped inform our strategy for this campaign during March Madness.