MUG FREE ROOT BEER FOR AMERICA CAMPAIGN
Ana Colicchio
Strategically drove the following growth across MUG Root Beer socials by constantly monitoring and engaging with social conversation about the brand & category and using those insights to inform our creative process: +500k followers organically across IG and TikTok since July 23’, which led to +9pts MUG distribution, +4pts share swing from A&W, +37% sales growth.
The consumer insights uncovered during this growth helped inform our strategy for this campaign during March Madness.
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Posted Jul 27, 2024
Launched a national campaign to reward loyal MUG fans with free root beer if the winning March Madness team had a dog mascot.
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VaynerX
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