Strategy For European Wax Center's Smooth Travels Campaign
Crafted consumer insights that inspired European Wax Center's "Smooth Travels" campaign through extensive social listening and market research.
Brand Strategist
Marketing Strategist
Social Media Strategist
Strategy Report That Informed Hispanic Gillette TVC
Crafted a strategic brief for Gillette that uncovered a paradigm shift among US Hispanic Gen Z males , leading to the creation of the 1st Hispanic Gillette TVC.
Brand Strategist
Social Media Marketer
Social Media Strategist
Instagram
TikTok
MUG FREE ROOT BEER FOR AMERICA CAMPAIGN
Launched a national campaign to reward loyal MUG fans with free root beer if the winning March Madness team had a dog mascot.
Brand Strategist
Social Media Marketer
Social Media Strategist
Instagram
TikTok