FunZ Scriptwriting for Marketing Campaigns

FunZ Scriptwriting for Marketing Campaigns

What the Brand Is About FunZ is a fintech platform that helps people manage their money smarter from saving and spending to making seamless digital transactions. It’s designed to make finance simple, fast, and stress-free for everyday users.

Role Scriptwriter & Content Strategist: responsible for writing short-form video scripts and campaign narratives that communicate FunZ’s value in a clear, relatable, and engaging way.

Develop creative video scripts that explain FunZ’s features and benefits.

Craft relatable campaign stories that inspire users to download and engage with the app.

Humanize financial conversations to build trust and connect emotionally with users.

Needed a balance between financial accuracy and audience relatability.

The fintech space is competitive, requiring fresh and memorable storytelling.

Campaigns had to appeal to both young professionals and everyday users.

Wrote short-form video scripts for social campaigns like “Why Smart People Use FunZ.”

Created story-led concepts and hooks for UGC videos and ad campaigns.

Developed voiceover and dialogue scripts for product explainers and feature demos.

Provided creative direction and scene flow notes for production teams.

Delivered caption copy and CTA lines to align with campaign goals.

Strengthened FunZ’s brand storytelling across digital platforms.

Boosted video engagement and improved click-through to app download pages.

Helped build a consistent and friendly brand voice that resonates with users.

Scriptwriting

Storytelling & Campaign Messaging

Content Strategy

UGC Content Development

Copywriting

Google Docs

Notion

Grammarly

Canva (for creative briefs)

CapCut / Figma (for video direction references)