What the Brand Is About FunZ is a fintech platform designed to help people save, spend, and manage their money smarter. The app makes financial transactions easy, secure, and accessible combining innovation with simplicity for everyday users.

Role Content Creator & Scriptwriter responsible for producing short-form video content (UGC-style) to promote app features, educate users, and drive engagement across social media platforms.

Create relatable, engaging video content that explains FunZ’s value in a human and simple way.

Increase app awareness and user sign-ups through authentic storytelling.

Strengthen the brand’s social presence and relatability.

The brand’s social content lacked personality and relatability.

Needed content that simplified financial information while keeping it fun and conversational.

Required a balance between professionalism and social media-friendly tone.

Wrote video scripts for UGC-style explainers and feature breakdowns (e.g., “4 Reasons You Should Sign Up on FunZ”).

Created and edited short-form promotional videos optimized for social media.

Designed content themes and storytelling hooks to align with campaigns and user interests.

Delivered caption copies, hashtags, and posting recommendations for maximum reach.

Maintained brand consistency across all content touchpoints.

Improved social engagement and video reach by over 60% within the first campaign cycle.

Boosted app sign-ups through relatable and authentic video content.

Helped the brand establish a strong, conversational tone that resonated with younger audiences.

Content Creation

Scriptwriting

UGC Video Production

Brand Storytelling

Social Media Strategy

Canva

CapCut

Notion

Grammarly

Google Docs

Instagram Insights / TikTok Analytics