Anfani Video Campaign Scriptwriting

Anfani Scriptwriting for Video Campaigns

What the Brand Is About Anfani is a tech-driven opportunity-matching app that helps users discover, track, and apply for opportunities that align with their goals. It personalizes recommendations, sends reminders, and ensures users never miss out on life-changing chances.

Role Scriptwriter & Content Strategist; responsible for writing video scripts that explain Anfani’s features, demonstrate its benefits, and connect emotionally with its target audience.

Create engaging and informative scripts for explainer videos and social content.

Simplify the app’s purpose and functionality for everyday users.

Drive awareness and sign-ups through storytelling that resonates with young professionals and students.

The brand’s messaging was too technical for non-digital natives.

Needed scripts that balanced clarity, creativity, and persuasion.

Short video durations required concise, compelling storytelling.

Wrote short-form video scripts introducing the app, its features, and user benefits.

Developed story-driven angles like “How Anfani Keeps You on Track With Your Dream Opportunities.”

Created voiceover scripts and captions for explainer and promo videos.

Provided creative direction notes for content flow and visuals.

Delivered multiple versions for A/B testing and social platforms.

Improved brand clarity and video watch-time metrics.

Supported content that achieved 29,000+ views in two weeks.

Helped establish Anfani as a trusted, easy-to-use platform for opportunity seekers.

Scriptwriting

Storytelling

Content Strategy

Brand Messaging

Video Marketing

Google Docs

Notion

Grammarly

Canva (visual guides)

CapCut (for video reference edits)