What the Initiative Is About the Lagos State Youth Ambassadorship Program is a leadership and advocacy platform by the Lagos State Government that empowers young changemakers to drive social impact across education, innovation, and community development.

Role Content Creator & Brand Storyteller: responsible for developing engaging video and digital content that amplifies youth voices, showcases state-backed initiatives, and highlights the impact of youth-driven programs.

Use storytelling and relatable video content to promote youth programs and initiatives.

Create social media visibility for campaigns like SkillUp Eko and Mega Changemaker Conference.

Humanize government-led youth projects and increase engagement among Lagos youth.

Needed content that connects emotionally with young audiences while staying informative.

Low online engagement around government-led programs.

Required a relatable yet professional tone that bridges youth culture and policy advocacy.

Produced UGC-style video content spotlighting youth programs, opportunities, and leadership stories.

Wrote video scripts, captions, and storytelling angles tailored for Instagram and TikTok.

Designed content themes and campaigns around digital literacy, youth empowerment, and innovation.

Created reels and social snippets that simplified complex topics in engaging ways.

Collaborated with ambassadors and media partners to expand reach and visibility.

Reached over 120,000 organic views across youth-centered campaign content.

Increased social engagement among Lagos youth and expanded awareness of state-led initiatives.

Strengthened youth participation and visibility in digital advocacy programs.

Content Creation

UGC Video Production

Scriptwriting

Social Media Storytelling

Digital Campaign Strategy

Canva

CapCut

Notion

Grammarly

Instagram Reels / TikTok Analytics