TrueHeart Candles – Luxury Candle Brand Store

TrueHeart Candles is a luxury lifestyle candle brand that sells atmosphere, not just candles. Their product line spans signature house scents, evening collections ("After 5"), room-filling statement candles ("Take Over the Room"), and fun fruity options. The brand voice is confident, sensory, and premium.

I designed and developed the entire TrueHeart Candles Shopify store from scratch and continue to manage it as the brand grows. The build includes:

Full Shopify store design and development with a dark, luxurious aesthetic that matches the brand's premium positioning

Collection-based navigation organized around scent experiences rather than just product types: Signature House Scents, After 5, Take Over the Room, and Fun & Fruity

Storytelling-driven homepage with full-width lifestyle imagery, brand philosophy sections, and editorial-style product showcases

Product pages with multiple size options (8oz, 12oz, 16oz), lifestyle photography, and integrated buy-now-pay-later through Affirm

Customer testimonial integration featuring real reviews with photos and personal stories that build trust and social proof

Seasonal favorites section with rotating featured products

Email capture and community building through the TrueHeart Candle Club signup

Mobile-responsive design ensuring the luxury feel translates across all screen sizes

I continue to manage and optimize the store, adding new scent collections, refining the customer journey, and maintaining the premium brand experience as TrueHeart Candles expands its product line and customer base.