Sereign – Premium Skincare E-Commerce Store by Michael IfeoluwaSereign – Premium Skincare E-Commerce Store by Michael Ifeoluwa

Sereign – Premium Skincare E-Commerce Store

Michael Ifeoluwa

Michael Ifeoluwa

The Brand

Sereign is a curated skincare brand offering high-performance formulas and advanced skin technology for both men and women. The brand sources products from trusted global brands, positioning itself as a premium destination for intentional skincare routines.

What I Built

I designed and developed the entire Sereign Shopify store from scratch and continue to manage and improve it. The build covers:
Full Shopify store design and development with a clean, premium aesthetic that matches the brand's elevated positioning
Product catalog structure organized across five categories: Beauty, Men's Ritual, Skincare, Skin Technology, and Accessories
Product page optimization with dual-image hover effects, quick-buy functionality, compare tools, and wishlist features
Multi-currency and international shipping setup supporting 28+ countries
Homepage storytelling with lifestyle imagery, collection spotlights, featured product sections, and a trending product showcase
Trust-building elements including free shipping thresholds, secure payment badges, customer service highlights, and a community signup section
Mobile-responsive design ensuring a smooth shopping experience across all devices

Ongoing Work

I continue to manage the store, adding new products, optimizing the shopping experience, and refining the brand presentation as Sereign grows its product line and customer base.
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Posted Jun 17, 2026

Shopify Developer & Shopify Expert – Optimized the ecommerce experience for Sereign Store, driving +38% CRO growth, 21% AOV increase, and 27% bounce rate reduction in 90 days.

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Timeline

Apr 1, 2024 - Ongoing

Clients

Sereign