NAZRR – Email Marketing That Generated $25K

NAZRR is a premium South Asian heritage streetwear brand based in New York. Their collections blend cultural identity with modern design, featuring pieces inspired by Bollywood, athletics, and Arabic calligraphy. The brand sells direct-to-consumer through their Shopify store with worldwide shipping.

I handled email marketing for NAZRR, building out their retention and conversion email strategy from the ground up.

Email campaign strategy covering product launches, collection drops, and seasonal promotions

Automated email flows including welcome sequences, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns

Segmented audience targeting to deliver the right message to the right customer based on purchase history and engagement

Campaign copywriting and design aligned with NAZRR's premium brand voice and visual identity

Performance tracking and optimization with ongoing A/B testing of subject lines, send times, and content formats

The email marketing program generated $25,000 in revenue within the first three months, turning email into one of NAZRR's strongest sales channels alongside their organic social presence.