DYU Cycle – Shopify Store & Influencer Marketing

DYU is a European electric bike company selling folding, commuter, and fat-tire e-bikes across the EU, US, and UK. They needed a full Shopify store that could handle multiple regional storefronts, a growing product catalog, and a customer base that expects fast, clear purchasing experiences.

I designed and developed the entire DYU Cycle Shopify store from scratch, covering:

Multi-regional storefront with separate EU, US, and UK versions, each with localized currency, shipping, and product availability

Product catalog architecture for 10+ e-bike SKUs with variant selectors (plug type, color), comparison features, and detailed spec pages

Review integration pulling in 500+ verified customer reviews with photo galleries

Blog and content system for SEO-driven articles on e-bike regulations, product comparisons, and brand partnerships

Mobile-first responsive design optimized for conversion across all device sizes

Promotional systems including sale banners, countdown timers, bundle deals, and exit-intent popups

Beyond the store build, I helped DYU with influencer marketing strategy. The brand now has YouTube coverage from creators with audiences ranging from 30K to 800K+ subscribers across multiple European languages, driving traffic and social proof back to the store.

The store serves customers across three continents with localized experiences, handles a catalog of folding, commuter, step-through, fat-tire, and lightweight e-bike categories, and integrates a full content marketing engine with blog, media pages, and influencer showcase sections.