Youegos is a French menswear label making premium 100% cotton shirts. Its signature is the woven patch detailing on the pockets, chest and collars, so no two styles look alike. I designed and built the brand's Shopify store from the homepage to the product page. It runs in French and English and sells to customers across Europe.

The shirts are priced around €115, so the store had to feel like a fashion brand rather than a catalogue. The patch details needed room to be seen. Shoppers also had to reach checkout without friction, in either language.

I was responsible for the full build:

Design direction and page layouts.

Theme setup and section configuration on Shopify.

The bilingual FR/EN setup.

The product page experience.

Mobile responsiveness.

I started from the product. The brand's photography is strong, with real models in real places and every patch visible, so the layouts were built to put those photos first. I mapped the homepage as an editorial journey:

A hero that sets the mood.

A lookbook that shows the shirts being worn.

A short brand statement.

A direct route into the newest designs.

The product page was planned around the questions a buyer asks before paying: which size, is it in stock, how fast will it arrive, and can I return it.

Bilingual store: French by default, with a full English version at /en and a language switcher in the header.

Mobile: every section is adapted for small screens. The lookbook stacks into a scrollable feed and purchase actions stay within thumb reach.

Youegos now has a store that presents its shirts the way the brand intends: editorial, detailed and premium. It also keeps the path to purchase short. Customers can browse and buy in French or English on any device. Because every section is configurable, the team can launch new collections and looks without touching code.