Content Creation & Email Flow Design For Cam Cam Copenhagen
Jovana Durovic
TAKING THE LEAD ON CREATIVES AND DIGITAL MARKETING FOR A PREMIUM, SUSTAINABLE CHILDREN’S INTERIOR BRAND
Cam Cam Copenhagen creates premium, sustainable interior design for little loved ones. Combining contemporary Scandinavian simplicity with classical architectural heritage, poetic prints, and a delicate color palette, Cam Cam Copenhagen offers enriching environments for families.
The main objective was to strengthen the company’s online presence and build a brand universe that can be more engaging. I have explored the space of digital marketing while taking the lead on the creatives - providing the company’s digital agency with the ads design for different markets, supporting the e-commerce team with weekly updates of the website’s landing page, assisting design and commercial team with the content, redesigning SoMe templates, creating B2B and B2C weekly newsletters, etc.
In essence, we have created user-friendly and engaging content that clients and customers have resonated with, resulting in reaching the campaign and sale objectives, increasing SoMe followings and engagement, and strengthening the branding for existing and new customers.
CONTENT CREATION | ART DIRECTION | ADVERTISEMENT DESIGN | SOCIAL MEDIA TEMPLATES | DIGITAL & PRINT DESIGN | B2B & B2C NEWSLETTERS
Examples of ads design in a story format in four languages (Danish, German French, and Dutch)
Example of the stock sale still image ad template in two different formats
Example of B2C newsletters with different themes - Introducing a new print, birthday sale campaign, featuring new products, and Christmas gift guide
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Posted Jul 5, 2024
Designing engaging digital marketing content for Cam Cam Copenhagen, a premium and sustainable children's interior brand, to strengthen the brand identity.
