Before working with me, Hot Yoga Copenhagen's online presence was positioned as a regular, classic yoga studio. This did not align with the reality of their facilities, services, and overall mood. This misalignment gave me the idea to highlight the wellness aspect of the brand and reposition it accordingly.
Posted Jun 22, 2024
Complete rebranding for Hot Yoga Copenhagen, transforming their brand identity to highlight a premium, spa-like wellness experience, boosting online presence