A B2B media company was
Fernanda Cala
A B2B media company was managing data across multiple tools (Airtable, Zendesk, Swoogo, WordPress), creating fragmentation and inefficiencies.
There was no clear visibility, and workflows were complex.
I helped structure workflows, improve data organization, and coordinate systems to reduce friction across operations.
As a result:
Improved operational visibility
More consistent workflows
Better coordination across systems
This case shows how structured operations support scalability and efficiency.
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Posted May 6, 2026
A B2B media company was managing data across multiple tools (Airtable, Zendesk, Swoogo, WordPress), creating fragmentation and inefficiencies. There was no c...
