A B2B HR Tech company
Fernanda Cala
A B2B HR Tech company was generating leads through content and events, but lacked structure and follow-up in their CRM.
Leads were not clearly tracked, and there was limited visibility across the pipeline.
I worked on organizing lead management in HubSpot, improving how leads were tracked, and aligning with sales to monitor pipeline activity.
This contributed to:
28 qualified business meetings
12 closed deals
This case shows how improving CRM structure and follow-up can directly impact revenue.
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Posted May 6, 2026
A B2B HR Tech company was generating leads through content and events, but lacked structure and follow-up in their CRM. Leads were not clearly tracked, and t...
