Heathland Links is a mobile golf-discovery app created from scratch for iOS and Android.

The client arrived with an AI-generated concept that looked like a product on the surface but was not usable as a real application. I took the core idea and turned it into a considered brand, a clear user experience, clean application code, and a deployed mobile product.

Golf discovery needs to make course exploration feel useful and effortless. Users should be able to create an account, discover courses, understand location through an interactive map, and keep up with activity without being buried in clutter.

The brief called for a real product, not a visual concept. Every important interaction needed to work, from registration and profiles through discovery, mapping, and the activity feed.

I defined a premium visual direction that gives Heathland Links a distinct place in the golf space.

The design work included:

Brand-aligned color, type, imagery, and interface direction

A refined mobile system for cards, controls, navigation, menus, and feedback

Clear hierarchy for course discovery and exploration

Mobile-first interaction patterns

Reusable components that support future product growth

The experience was designed around the complete user journey, from first registration through exploration and engagement.

User registration and authentication

User profile creation and management

Course search and discovery

Interactive course-map exploration

Activity-feed browsing

Navigation architecture and product flows

Wireframes and high-fidelity mobile screens

Loading, empty, error, and completed-action states

Reusable components and interaction specifications

Development-ready design assets and layouts

The application was built in React Native with Expo and a PostgreSQL-backed data layer.

React Native architecture built from the ground up

Expo setup for iOS and Android builds

Authentication and user-account flows

Profile functionality

Course search and discovery

Interactive map experience

Activity feed

PostgreSQL-backed product data

Responsive layouts, QA, and bug fixing

The final release work covered both major mobile storefronts.

End-to-end testing and quality assurance

App icons, screenshots, and store-listing assets

Apple App Store submission

Google Play Store submission

Production deployment for iOS and Android

The project moved from a non-functional AI-generated concept to a complete mobile product, including the 5 core features: authentication, user profiles, golf-course discovery, an interactive course map, and an activity feed.

I led the project end to end, from brand direction and mobile UX through React Native development, PostgreSQL implementation, quality assurance, and store deployment.