Olha Bodnar
Goal: The primary goal of the Google Display Ads campaign was to effectively promote the Intra-Company Transfer services offered by the immigration law firm specializing in relocating staff between Canada and the United States. Our aim was to increase brand awareness, generate qualified leads, and ultimately drive conversions for this specific service.
Challenge: Reach a specific audience of individuals involved in corporate relocations across the US and Canada, while remaining cost-effective. The immigration services sector is highly competitive, and reaching the right audience with a message that resonates can be challenging. Additionally, understanding the nuances of Intra-Company Transfers and communicating them effectively to potential clients requires a strategic approach.
Solution:
My approach involved leveraging the powerful targeting capabilities of Google Display Ads, specifically Gmail Ads, to reach a highly relevant audience. I crafted visually appealing and informative ad creatives that highlight the benefits and expertise of our client in facilitating smooth Intra-Company Transfers between Canada and the United States.
Results:
This successful Google Display Ads campaign demonstrates the effectiveness of leveraging targeted advertising to reach a niche audience within the legal sector. By combining strategic planning, compelling ad creatives, and data-driven optimization, the campaign achieved exceptional results, exceeding industry benchmarks and generating valuable leads for the immigration law firm.
Example:
Objective: Website Traffic
Campaign Type: Display Ads
CTR = 15.53%
CPC = $0.21
For Legal, the Google Search Ads industry benchmarks are the following: