Olha Bodnar
Goal: Generate high-quality leads for the law firm's spousal sponsorship practice by reaching individuals actively researching the process.
The primary objective of the Google Display Remarketing Ads campaign was to increase brand awareness, re-engage previous website visitors, and drive qualified leads for their immigration services. The goal was to target individuals who have shown interest in Spousal Sponsorship but may not have taken immediate action during their initial visit to the firm's website.
Challenge: The immigration legal space is competitive, and reaching the right audience with a targeted message can be difficult. The challenge in this project lies in rekindling the interest of potential clients who have previously visited the website but did not complete the desired action, such as submitting an inquiry form or contacting the firm. Convincing individuals to navigate the complexities of immigration law, particularly Spousal Sponsorship, requires a strategic and compelling approach to re-engage and convert these prospects.
Solution: I implemented a Google Display Remarketing campaign with the following strategies:
Results:
Additionally, the campaign's performance highlights the importance of:
By combining these elements, I was able to deliver a successful campaign that exceeded the client's expectations and helped them reach their business goals.
This successful campaign demonstrates the power of Google Display Remarketing for reaching a targeted audience, generating high-quality leads, and achieving cost-effective results in the competitive legal services industry.
Example:
Objective: Website Traffic
Campaign Type: Display Ads
CTR = 3.69%
CPC = $0.05
For Legal, the Google Search Ads industry benchmarks are the following: