High-Conversion LinkedIn Ad Campaigns for B2B Product Promotion
Olha Bodnar
Overview: The comprehensive LinkedIn ad campaigns were created to elevate brand visibility and drive website visits for the B2B company's products.
Goal: The primary goal was to enhance product awareness, generate quality leads, and ultimately boost conversions within the highly competitive B2B landscape.
Challenge: Navigating the complexities of B2B marketing, the challenge was to cut through the noise, target the right professionals, and showcase the product's unique value proposition effectively.
Solution: I utilized the LinkedIn's granular targeting options to pinpoint ideal customers based on industry, seniority, company size, and even specific companies relevant to the product's value proposition. This laser-focus ensured our message resonated deeply with the right individuals.
Campaign Pillars:
Compelling Ad Creatives: I experimented with various ad formats – sponsored content, text ads, and dynamic ads – tailoring each to showcase the product's unique benefits and address specific pain points of different audience segments.
Data-Driven Optimization: A/B testing helped a lot. I constantly tested different ad copy, visuals, and targeting parameters, iterating based on real-time performance data. This ensured the ad campaigns were continuously optimized for maximum impact.
Nurturing Leads: Landing pages seamlessly continued the ad's story, offering valuable content and clear next steps. Lead nurturing workflows kept prospects engaged, guiding them through the sales funnel.
Outcomes:
Impressive Click-Through Rates (CTRs): The LinkedIn ad campaigns surpassed industry benchmarks with CTRs that consistently outperformed expectations, indicating a strong resonance with the target audience.
Cost-Effective Results: The cost per click (CPC) achieved was notably lower than industry averages, demonstrating the efficiency of the campaign in reaching and engaging the target audience without overspending.
Increased Brand Visibility: The B2B product gained substantial visibility among key decision-makers, leading to a notable increase in brand recognition within the industry.
Quality Lead Generation: The campaign's success was reflected in the quality of leads generated, translating into a higher conversion rate and a positive impact on the sales pipeline.
Example #1
Objective: Consideration: Website Visits
Ad Type: Single Image
Average CTR = 0.58%
Average CPC = $3.98
Average CPM = $22.97
Conversion Rate = 51.13%
Cost per Conversion = $7.79
The average CTRs for LinkedIn Sponsored content is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.
The CPM average on LinkedIn: $33.80 per 1000 impressions.
Benchmark for Conversion Rate on LinkedIn: 5% – 15%
Example #2
Objective: Consideration: Website Visits
Ad Type: Single Image
Average CTR = 0.51%
Average CPC = $9.84
The average CTRs for LinkedIn Sponsored content is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.
Example #3
Objective: Video Views
Ad Type: Video
Average CTR = 0.58%
Average CPC = $0.04
The average CTRs for LinkedIn Sponsored content (Video) is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.
Like this project
Posted Feb 14, 2024
The primary goal was to enhance product awareness, generate quality leads, and ultimately boost conversions within the highly competitive B2B landscape.
