LinkedIn Ads: Recruitment for a Manufacturing Company

Goal: The primary goal of this project was to attract and secure top-tier talent for the manufacturing company in the USA through targeted and optimized LinkedIn ad campaigns.

Challenge: The client faced difficulties attracting qualified candidates for their open positions in the competitive US manufacturing sector. They needed a targeted and efficient recruitment strategy to reach the right talent and fill their vacancies quickly.

Solution: I designed and implemented a highly targeted LinkedIn Ads campaign to connect with the ideal candidates.

Target: Reach relevant candidates with specific skills and experience in the manufacturing industry using precise targeting options on LinkedIn.

Attract: Create compelling ad copy and visuals that showcase the company's culture, employee benefits, and career opportunities, attracting top talent.

Engage: Drive high click-through rates (CTRs) by presenting clear calls to action and directing candidates to the company's careers page or application form.

Convert: Optimize landing pages and application processes for a seamless user experience, maximizing application completion rates.

Exceeded Goal: Achieved a significant increase in qualified applications.

Industry-Leading CTRs: Delivered CTRs were consistently higher than the industry average for manufacturing recruitment ads, resulting in greater visibility and reach.

Cost-Effective: The cost-per-click (CPC) was lower than the industry average, maximizing the client's budget and return on investment.

Improved Brand Awareness: Increased overall awareness of the company as a desirable employer within the target talent pool.

Streamlined Hiring Process: Reduced time and resources spent on recruitment while attracting high-quality candidates.

Utilizing highly targeted LinkedIn Ads, I was able to connect with the right talent more efficiently than traditional recruitment methods.

Focusing on compelling ad creatives and a seamless application process significantly improved click-through and conversion rates.

Continuous campaign optimization ensured efficient budget allocation and maximized ROI.

This project successfully showcased the effectiveness of utilizing LinkedIn Ads for targeted recruitment within the manufacturing sector. By exceeding the client's goals and achieving industry-leading performance metrics, I demonstrated the value of a data-driven, strategic approach to talent acquisition.

Objective: Job Applicants

Optimization Goal: Landing Page Clicks

Ad Type: Spotlight ads*

The click-through rate (CTR) = 0.6%

The cost-per-click (CPC) = $2.72

*Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page. 

Objective: Job Applicants

Optimization Goal: Landing Page Clicks

Ad Type: Sponsored Content Single Job Ad

The click-through rate (CTR) = 0.55%

The cost-per-click (CPC) = $3.83

Objective: Talent Leads

Ad Type: Single Image

The click-through rate (CTR) = 0.69%

The cost-per-click (CPC) = $6.03