LinkedIn Ads: Recruitment for a Manufacturing Company
Olha Bodnar
Goal: The primary goal of this project was to attract and secure top-tier talent for the manufacturing company in the USA through targeted and optimized LinkedIn ad campaigns.
Challenge: The client faced difficulties attracting qualified candidates for their open positions in the competitive US manufacturing sector. They needed a targeted and efficient recruitment strategy to reach the right talent and fill their vacancies quickly.
Solution: I designed and implemented a highly targeted LinkedIn Ads campaign to connect with the ideal candidates.
Key Objectives:
Target: Reach relevant candidates with specific skills and experience in the manufacturing industry using precise targeting options on LinkedIn.
Attract: Create compelling ad copy and visuals that showcase the company's culture, employee benefits, and career opportunities, attracting top talent.
Engage: Drive high click-through rates (CTRs) by presenting clear calls to action and directing candidates to the company's careers page or application form.
Convert: Optimize landing pages and application processes for a seamless user experience, maximizing application completion rates.
Outcomes:
Exceeded Goal: Achieved a significant increase in qualified applications.
Industry-Leading CTRs: Delivered CTRs were consistently higher than the industry average for manufacturing recruitment ads, resulting in greater visibility and reach.
Cost-Effective: The cost-per-click (CPC) was lower than the industry average, maximizing the client's budget and return on investment.
Improved Brand Awareness: Increased overall awareness of the company as a desirable employer within the target talent pool.
Streamlined Hiring Process: Reduced time and resources spent on recruitment while attracting high-quality candidates.
Key Learnings:
Utilizing highly targeted LinkedIn Ads, I was able to connect with the right talent more efficiently than traditional recruitment methods.
Focusing on compelling ad creatives and a seamless application process significantly improved click-through and conversion rates.
Continuous campaign optimization ensured efficient budget allocation and maximized ROI.
Conclusion:
This project successfully showcased the effectiveness of utilizing LinkedIn Ads for targeted recruitment within the manufacturing sector. By exceeding the client's goals and achieving industry-leading performance metrics, I demonstrated the value of a data-driven, strategic approach to talent acquisition.
Example #1
Objective: Job Applicants
Optimization Goal: Landing Page Clicks
Ad Type: Spotlight ads*
The click-through rate (CTR) = 0.6%
The cost-per-click (CPC) = $2.72
The average CTRs for LinkedIn dynamic ads is 0.024%
For LinkedIn, the average CPC ranges from $5 to $10.
*Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page.
Example #2
Objective: Job Applicants
Optimization Goal: Landing Page Clicks
Ad Type: Sponsored Content Single Job Ad
The click-through rate (CTR) = 0.55%
The cost-per-click (CPC) = $3.83
The average CTRs for LinkedIn Sponsored content is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.
Example #3
Objective: Talent Leads
Ad Type: Single Image
The click-through rate (CTR) = 0.69%
The cost-per-click (CPC) = $6.03
The average CTRs for LinkedIn Sponsored content is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.
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Posted Feb 12, 2024
The primary goal of this project was to attract and secure top-tier talent for the manufacturing company in the USA through targeted and optimized LinkedIn ads.
