Olha Bodnar
Goal: The primary goal of this project was to attract and secure top-tier talent for the manufacturing company in the USA through targeted and optimized LinkedIn ad campaigns.
Challenge: The client faced difficulties attracting qualified candidates for their open positions in the competitive US manufacturing sector. They needed a targeted and efficient recruitment strategy to reach the right talent and fill their vacancies quickly.
Solution: I designed and implemented a highly targeted LinkedIn Ads campaign to connect with the ideal candidates.
Key Objectives:
Outcomes:
Key Learnings:
Conclusion:
This project successfully showcased the effectiveness of utilizing LinkedIn Ads for targeted recruitment within the manufacturing sector. By exceeding the client's goals and achieving industry-leading performance metrics, I demonstrated the value of a data-driven, strategic approach to talent acquisition.
Example #1
Objective: Job Applicants
Optimization Goal: Landing Page Clicks
Ad Type: Spotlight ads*
The click-through rate (CTR) = 0.6%
The cost-per-click (CPC) = $2.72
The average CTRs for LinkedIn dynamic ads is 0.024%
For LinkedIn, the average CPC ranges from $5 to $10.
*Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page.
Example #2
Objective: Job Applicants
Optimization Goal: Landing Page Clicks
Ad Type: Sponsored Content Single Job Ad
The click-through rate (CTR) = 0.55%
The cost-per-click (CPC) = $3.83
The average CTRs for LinkedIn Sponsored content is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.
Example #3
Objective: Talent Leads
Ad Type: Single Image
The click-through rate (CTR) = 0.69%
The cost-per-click (CPC) = $6.03
The average CTRs for LinkedIn Sponsored content is 0.44%
For LinkedIn, the average CPC ranges from $5 to $10.