LinkedIn Ads: Recruitment for a Manufacturing Company

Goal: The primary goal of this project was to attract and secure top-tier talent for the manufacturing company in the USA through targeted and optimized LinkedIn ad campaigns.

Challenge: The client faced difficulties attracting qualified candidates for their open positions in the competitive US manufacturing sector. They needed a targeted and efficient recruitment strategy to reach the right talent and fill their vacancies quickly.

Solution: I designed and implemented a highly targeted LinkedIn Ads campaign to connect with the ideal candidates.

Key Objectives:

• Target: Reach relevant candidates with specific skills and experience in the manufacturing industry using precise targeting options on LinkedIn.
• Attract: Create compelling ad copy and visuals that showcase the company's culture, employee benefits, and career opportunities, attracting top talent.
• Engage: Drive high click-through rates (CTRs) by presenting clear calls to action and directing candidates to the company's careers page or application form.
• Convert: Optimize landing pages and application processes for a seamless user experience, maximizing application completion rates.

Outcomes:

• Exceeded Goal: Achieved a significant increase in qualified applications.
• Industry-Leading CTRs: Delivered CTRs were consistently higher than the industry average for manufacturing recruitment ads, resulting in greater visibility and reach.
• Cost-Effective: The cost-per-click (CPC) was lower than the industry average, maximizing the client's budget and return on investment.
• Improved Brand Awareness: Increased overall awareness of the company as a desirable employer within the target talent pool.
• Streamlined Hiring Process: Reduced time and resources spent on recruitment while attracting high-quality candidates.

Key Learnings:

• Utilizing highly targeted LinkedIn Ads, I was able to connect with the right talent more efficiently than traditional recruitment methods.
• Focusing on compelling ad creatives and a seamless application process significantly improved click-through and conversion rates.
• Continuous campaign optimization ensured efficient budget allocation and maximized ROI.

Conclusion:

This project successfully showcased the effectiveness of utilizing LinkedIn Ads for targeted recruitment within the manufacturing sector. By exceeding the client's goals and achieving industry-leading performance metrics, I demonstrated the value of a data-driven, strategic approach to talent acquisition.

Example #1

Objective: Job Applicants

Optimization Goal: Landing Page Clicks

Ad Type: Spotlight ads*

The click-through rate (CTR) = 0.6%

The cost-per-click (CPC) = $2.72

The average CTRs for LinkedIn dynamic ads is 0.024% 

For LinkedIn, the average CPC ranges from $5 to $10.

*Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page. 













Example #2

Objective: Job Applicants

Optimization Goal: Landing Page Clicks

Ad Type: Sponsored Content Single Job Ad

The click-through rate (CTR) = 0.55%

The cost-per-click (CPC) = $3.83

The average CTRs for LinkedIn Sponsored content is 0.44%

For LinkedIn, the average CPC ranges from $5 to $10.





Example #3

Objective: Talent Leads

Ad Type: Single Image

The click-through rate (CTR) = 0.69%

The cost-per-click (CPC) = $6.03

The average CTRs for LinkedIn Sponsored content is 0.44%

For LinkedIn, the average CPC ranges from $5 to $10.