SEO & Paid Advertising for B2B Website Expansion
Olha Bodnar
The project aimed at enhancing the online presence of a B2B client through a comprehensive digital marketing strategy, led by a multifaceted approach that included website redevelopment, social media marketing, SEO, and data-driven paid advertising.
Key Project Details:
- Holistic Digital Marketing Strategy:
- Developed, executed, and maintained a robust digital marketing strategy tailored to the unique business objectives of the B2B client.
- Incorporated website redevelopment and ongoing maintenance, social media marketing, SEO, and data-driven paid advertising initiatives.
- Multi-Channel Campaigns:
- Planned and implemented digital marketing campaigns across diverse channels, encompassing search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and targeted paid advertising.
- Strategically leveraged each channel to drive qualified leads to the client's web properties.
- Optimized Paid Advertising:
- Created and fine-tuned paid ad campaigns across prominent platforms such as LinkedIn, Google, YouTube, Facebook, and Instagram.
- Employed data-driven insights to optimize ad performance, ensuring maximum visibility and engagement.
- Performance Monitoring and Analysis:
- Monitored key performance metrics including website traffic, conversion rates, and return on investment (ROI) to assess the effectiveness of digital marketing efforts.
- Utilized data analysis to make informed decisions, constantly refining strategies for optimal results.
- Website Redevelopment and Multilingual Implementation:
- Managed the redevelopment of the client's website, ensuring it met contemporary standards of user-friendliness, accessibility, and search engine optimization.
- Oversaw the translation and implementation of the website into seven languages, enhancing global accessibility.
- Collaboration and Vendor Management:
- Collaborated with external agencies and third-party vendors to execute specialized digital marketing initiatives.
- Fostered cooperation with cross-functional global teams and stakeholders, aligning digital marketing strategies with their specific needs.
I navigated the complexities of digital marketing, ultimately achieving increased online visibility, qualified lead generation, and a measurable return on investment for the B2B client.
The success of this project demonstrates the powerful synergy of SEO and Paid Advertising in driving traffic and leads for B2B websites.
Goal: Drive qualified leads and increase brand awareness for a B2B website through a combined SEO and Paid Advertising strategy.
Challenge: The new website was launched in December 2020 and needed to establish an online presence in a competitive B2B market. The previous website had minimal organic traffic and no paid advertising campaigns.
Solution: Managed the redevelopment of the client's website, ensuring it met contemporary standards of user-friendliness, accessibility, and search engine optimization. Implemented a comprehensive digital marketing strategy focusing on both organic and paid search.
Results:
New website: The MVP website was launched in four months on December 10, 2020, ensuring it met contemporary standards of user-friendliness, accessibility, and search engine optimization.
Organic Traffic: YOY Increased by 925.6%, showcasing the effectiveness of the SEO strategy and the growing authority of the website.
Paid Search Traffic: YOY Skyrocketed by 4,522.8%, illustrating the precision and impact of the paid advertising campaigns.
Conversions: YOY Contact Us form submissions increased by 34.8%.
Organic Traffic Overview: Year Over Year
November 2020 vs November 2021
The new website was launched on December 10, 2020
