SEO & Paid Advertising for B2B Website Expansion

The project aimed at enhancing the online presence of a B2B client through a comprehensive digital marketing strategy, led by a multifaceted approach that included website redevelopment, social media marketing, SEO, and data-driven paid advertising.

I navigated the complexities of digital marketing, ultimately achieving increased online visibility, qualified lead generation, and a measurable return on investment for the B2B client.

Goal: Drive qualified leads and increase brand awareness for a B2B website through a combined SEO and Paid Advertising strategy.

Challenge: The new website was launched in December 2020 and needed to establish an online presence in a competitive B2B market. The previous website had minimal organic traffic and no paid advertising campaigns.

Solution: Managed the redevelopment of the client's website, ensuring it met contemporary standards of user-friendliness, accessibility, and search engine optimization. Implemented a comprehensive digital marketing strategy focusing on both organic and paid search.

New website: The MVP website was launched in four months on December 10, 2020, ensuring it met contemporary standards of user-friendliness, accessibility, and search engine optimization.

Organic Traffic: YOY Increased by 925.6%, showcasing the effectiveness of the SEO strategy and the growing authority of the website.

Paid Search Traffic: YOY Skyrocketed by 4,522.8%, illustrating the precision and impact of the paid advertising campaigns.

Conversions: YOY Contact Us form submissions increased by 34.8%.

The new website was launched on December 10, 2020