Kiel Glamor Brand and Identity Design
Onuoha
Kiel Glamor hired me to create a launch‑ready visual identity for a new beauty + wellness brand targeting women (20–55), focusing on natural elegance, calm sophistication, and trustworthiness.
The Challenge
Context: Starter brand | no visuals | needed to ready-launch assets.
Audience: Women aged 20–55, diverse backgrounds, seeking trustworthy, calming skincare.
Goals:
Architect a visual voice that’s natural, elegant, and soothing.
Support themes of diversity, self‑confidence, and skincare empowerment.
Provide assets ready for immediate use on web, packaging, social.
My Role
Lead Designer on entire identity system.
Collaborated via WhatsApp due to client preference.
Project deliverables included:
Logo system (wordmark, icon, favicon/app instances)
Custom typography
Color palette
Graphic patterns and brand elements derived from logo
Brand guideline document
Social media, web header mockups
Animated templates (Jitter.video)
Logo variations
Logo with colors variations
Brand logo on black layer
Brand logo on white layer
Brand typography
Brand business card mockup
Brand color palette
Design Process
Research & Brand Discovery
Mood/vision discussions to understand tone, demographics, and competitive landscape.
Sketching multiple logo concepts to avoid generic “beauty tropes,” aiming for memorability.
Typography Exploration
Reviewed existing typefaces, then developed a custom typeface for a unique, ownable wordmark.
Extracted letterforms to craft a supportive icon.
Color & Visual Language
Selected a warm, natural palette to convey calm, yet vibrant trust.
Created logo-based patterns for flexible visual branding elements.
Scalable Logo System
Designed multiple logo configurations (full, icon, favicon/app).
Demonstrated logo in context: packaging, headers, social templates.
Brand Guidelines
Defined usage rules for logo, fonts, color, layouts across all digital and print touchpoints.
Included mockups for social, web, print, and animated assets to ensure consistency.
Brand advertising poster
Brand Instagram post style
In-house brand collateral
Product Packaging design
Product packaging design
Product collection boox
Brand facade on display
Solution
Distinct Identity: A custom wordmark + icon avoids generic visual cliches—memorable and unique.
Flexible Assets: Logo adapted for website, app, social, and packaging ensures seamless brand rollout.
Robust Toolkit: Full design system (typography, palette, patterns, guidelines, templates, animations) empowers rapid launch and future growth.
Emotional Impact: The visual identity conveys calm elegance, diversity, and empowerment, directly aligned with brand persona.
Outcomes & Client Feedback
Identity met ARMM‑Model criteria:
Attention: Unique wordmark stood out visually.
Response: Early feedback praised warmth, trust, and clarity.
Memory: Custom type and icon are recognizable and ownable.
Meaning: Narrates natural beauty, confidence, and empowerment.
Client reaction: Exceedingly positive. Immediate enthusiasm and praise for design’s resonance.
Launch‑ready: Brand assets received positive pre‑launch reception and are fully implemented across web, social, and packaging.
Reflections & Next Steps
Key Challenge: Avoiding generic beauty identity clichés—required iterative sketching and continuous client feedback.
What worked well: Research-driven custom typography and logo-derived motifs helped forge a cohesive and ownable brand presence.
Future potential:
Expand visual system across UX, print campaigns, and in-store branding.
Build a voice guide and brand messaging framework.
Roll out animated brand elements for enhanced digital engagement.
Brand Reels, Shorts, and TikTok post
Left\ brand indoor signage • Brand social profile preview.
Brand lighted ad boards
Brand animated Instagram post
Brand in action (Wearables)
Logo reveal + brand pattern
Final Statement
“I’m proud to have delivered a polished, elegant, and authentic brand identity for Kiel Glamor, scalable, distinct, and perfectly aligned with their values of natural beauty, calm confidence, and diverse inclusion. I look forward to supporting their growth with more identity work, product packaging, and web experiences.”
Street walk poster wall
Imagery and Brand identity in use items
Ready to Launch Your Own Brand?
Whether you're a startup founder, busy business owner, or creative entrepreneur, I can help you build a distinctive brand identity, logo, branding refresh, or pitch deck that makes investor pull out their wallets.
Book a free discovery call to get started: cal.com/onuohaui/discovery‑call
Email: onuohauibb@gmail.com
Let’s craft your next-level brand together!
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Posted Jun 17, 2025
I designed a refined, nature-inspired beauty brand for Kiel Glamor, where I combined elegance and emotional resonance which aligned with their brand vision.
