Kiel Glamor Brand and Identity Design

Context: Starter brand | no visuals | needed to ready-launch assets.

Audience: Women aged 20–55, diverse backgrounds, seeking trustworthy, calming skincare.

Architect a visual voice that’s natural, elegant, and soothing.

Support themes of diversity, self‑confidence, and skincare empowerment.

Provide assets ready for immediate use on web, packaging, social.

Lead Designer on entire identity system.

Collaborated via WhatsApp due to client preference.

Logo system (wordmark, icon, favicon/app instances)

Custom typography

Color palette

Graphic patterns and brand elements derived from logo

Brand guideline document

Social media, web header mockups

Animated templates (Jitter.video)

Mood/vision discussions to understand tone, demographics, and competitive landscape.

Sketching multiple logo concepts to avoid generic “beauty tropes,” aiming for memorability.

Reviewed existing typefaces, then developed a custom typeface for a unique, ownable wordmark.

Extracted letterforms to craft a supportive icon.

Selected a warm, natural palette to convey calm, yet vibrant trust.

Created logo-based patterns for flexible visual branding elements.

Scalable Logo System

Designed multiple logo configurations (full, icon, favicon/app).

Demonstrated logo in context: packaging, headers, social templates.

Defined usage rules for logo, fonts, color, layouts across all digital and print touchpoints.

Included mockups for social, web, print, and animated assets to ensure consistency.

Distinct Identity: A custom wordmark + icon avoids generic visual cliches—memorable and unique.

Flexible Assets: Logo adapted for website, app, social, and packaging ensures seamless brand rollout.

Robust Toolkit: Full design system (typography, palette, patterns, guidelines, templates, animations) empowers rapid launch and future growth.

Emotional Impact: The visual identity conveys calm elegance, diversity, and empowerment, directly aligned with brand persona.

Outcomes & Client Feedback

Identity met ARMM‑Model criteria:

Attention: Unique wordmark stood out visually.

Response: Early feedback praised warmth, trust, and clarity.

Memory: Custom type and icon are recognizable and ownable.

Meaning: Narrates natural beauty, confidence, and empowerment.

Client reaction: Exceedingly positive. Immediate enthusiasm and praise for design’s resonance.

Launch‑ready: Brand assets received positive pre‑launch reception and are fully implemented across web, social, and packaging.

Key Challenge: Avoiding generic beauty identity clichés—required iterative sketching and continuous client feedback.

What worked well: Research-driven custom typography and logo-derived motifs helped forge a cohesive and ownable brand presence.

Expand visual system across UX, print campaigns, and in-store branding.

Build a voice guide and brand messaging framework.

Roll out animated brand elements for enhanced digital engagement.

“I’m proud to have delivered a polished, elegant, and authentic brand identity for Kiel Glamor, scalable, distinct, and perfectly aligned with their values of natural beauty, calm confidence, and diverse inclusion. I look forward to supporting their growth with more identity work, product packaging, and web experiences.”

Whether you're a startup founder, busy business owner, or creative entrepreneur, I can help you build a distinctive brand identity, logo, branding refresh, or pitch deck that makes investor pull out their wallets.

Book a free discovery call to get started: cal.com/onuohaui/discovery‑call Email: onuohauibb@gmail.com

Let’s craft your next-level brand together!