Kiel Glamor Brand and Identity Design

Kiel Glamor was entering a saturated beauty market with no visual system in place. The brand needed to:

Avoid generic beauty clichés

Establish calm, premium authority

Build immediate launch-ready assets

Appeal to women (20–55) seeking trust and self-confidence

The identity had to feel timeless, not trendy.

Rather than designing a logo first, I defined the emotional positioning: Natural elegance. Calm confidence. Ownable sophistication. From there, I built the system.

A bespoke typographic system was developed to avoid overused beauty aesthetics. The wordmark became the foundation for icon extraction and pattern creation.

Logo-derived patterns ensured flexibility across packaging, digital, and social.

Designed with real usage in mind:

Web headers

Social templates

Packaging mockups

Animated brand elements

This wasn’t just branding. It was a launch toolkit.

✔ A distinctive, memorable identity in a crowded market ✔ A scalable design system ready for web, packaging, and retail ✔ Strong emotional alignment with empowerment and calm sophistication ✔ Immediate pre-launch positive reception

The brand now has a cohesive, ownable presence that supports long-term growth.

“I’m proud to have delivered a polished, elegant, and authentic brand identity for Kiel Glamor, scalable, distinct, and perfectly aligned with their values of natural beauty, calm confidence, and diverse inclusion. I look forward to supporting their growth with more identity work, product packaging, and web experiences.”

Lead brand strategist and identity designer - Delivered full visual system - Guidelines - Digital assets