Leasetic B2B campaigns: email, LinkedIn and a landing page

Role: Marketing Director, campaign strategy, copy and design

Tools: Claude Design, Leasetic design system v2, Brevo

Year: 2026

Leasetic finances IT and industrial equipment, extends its life through remanufacturing, then measures the impact with Colibris. Three offers, three different buyers: the finance director, the IT director and the CSR lead. Each one needed a message about their own problem, while still seeing that the offers belong together.

I wrote one campaign per decision maker, each sent to the matching function in a business database:

Finance: "Préservez votre capacité d'investissement en 2026", on financing equipment without tying up cash.

IT: "Pénuries, délais, budgets : une autre approche des équipements IT", on remanufactured equipment as an industrial answer to shortages and lead times.

CSR: "Sobriété numérique : passez des engagements aux indicateurs", on measuring and reporting with Colibris.

Each campaign card carries a chosen subject line, a preheader, two alternative subjects for testing and a follow up at day 15. The emails are standalone 600 px HTML, ready to load into Brevo, and share one structure: the problem, our approach, what you gain, one 20 minute call to action.

Three posts for one week, with copy ready to paste in French and English and exportable visuals:

Monday: a 7 slide carousel, "Quatre objections, quatre réponses", answering what IT directors say about remanufactured equipment.

Wednesday: one process diagram explaining why refurbished and remanufactured are not the same thing.

Friday: the memory shortage and what remanufacturing puts against it, with sources listed for every market figure.

For the partnership between French Tech Toulouse and Leasetic, I designed a landing page for member companies: a dedicated 5% discount on Loopix with a partner code, local reconditioning in Occitanie, support on digital sobriety, a three step circular loop, and an FAQ that answers the activation questions before sales has to.

Every piece comes out of the Leasetic design system v2, so a new campaign is a matter of content, not design. The same system also produced the event roll ups and the services flier.