FEELS: a songwriting competition for Disrupción Records
Antoine Rousseau
My role
As project manager, I worked with creative director Gabriela Rodriguez and label manager Jacob Lapidus on FEELS, the first mood based songwriting competition. Each of the four moods took its name from a word with no direct English translation: Goya (Urdu), Fernweh (German), Kilig (Tagalog) and Shouganai (Japanese). The competition produced a social media campaign and two releases.
The Vision
In this age of unprecedented artistic expression, Disrupción Records partnered with tastemakers and industry trailblazers to provide independent songwriters with the tools and knowledge necessary to shape their artistry and careers actively.
With a team consisting of artists and professionals from over 20 countries, we embraced a diverse range of cultural perspectives to explore new and inventive concepts. Our aim was to celebrate the distinctive value of various backgrounds and cultures, and this philosophy was integral to this project's success.
The concept
We presented four moods in the competition with a word from another language with no direct English translation. This initiative aimed to highlight exceptional expression and songcraft, paving the way for the next wave of groundbreaking music creators.
The Result
2 releases
Social Media Campaign
The Main poster
The Prizes post
Goya, (Urdu) - The transporting suspension of disbelief that happens when fantasy is so realistic that it temporarily becomes reality. It is usually associated with good, powerful storytelling.
Fernweh (German) - Longing for a place you’ve never been to.
Kilig (Tagalog) - Often used in the Philippine culture to refer to the thrilling feeling of butterflies in your stomach that you typically feel when something romantic happens.
Shouganai (Japanese) –‘it can’t be helped’. A philosophy that states that worrying won’t prevent bad things from happening, only depriving you of the joy of enjoying the good things in life.
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Posted Feb 23, 2023
Four moods named by words with no English translation, a social campaign and two releases, run with a team from more than 20 countries.
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