Create a modern, user-friendly fashion landing page
Highlight seasonal collections with visual hierarchy
Integrate customer testimonials, trust logos, and brand identity
Ensure responsive, mobile-ready layout
Drive more clicks to product collections and calls-to-action
Challenges:
Balancing visual appeal with usability (not overloading users with too much imagery)
Ensuring color contrast and typography met accessibility standards
Optimizing layout to adapt across devices without losing design consistency
Solution & Outcome:
I used a grid-based layout with soft yellow tones to align with the Luxe Fashion brand identity. Visual hierarchy was enhanced using modern fonts, product highlights, and clean spacing. Testimonials, social proof, and “Shop Now” CTAs were strategically placed to guide user action.
What I Learned:
Improved my responsive design skills and Figma prototyping
Learned how to better structure landing pages for product-focused brands
Business Impact:
Increased user engagement and time-on-page
Elevated Luxe Fashion’s visual brand and user trust