Title: NPS Survey Automation Workflow CRM Pipeline Integration
Ayomide Abduljeleel
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Posted Jul 23, 2025
Designed an automated workflow to segment contacts based on Net Promoter Score (NPS) responses. .
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Timeline
Jul 21, 2025 - Jul 23, 2025
Title:
NPS Survey Automation Workflow with CRM Pipeline Integration
Goals:
Automate NPS feedback categorization.
Route responses to the right CRM stages for immediate action.
Notify internal teams for faster follow-ups.
Improve customer experience based on sentiment tracking.
Challenges:
Building conditional logic to accurately split contacts based on varying score ranges.
Ensuring that internal notifications were triggered without delays.
Preventing duplicate deal entries or incorrect stage movement.
Solution & Outcome:
Built a conditional workflow that:
Automatically checks NPS score values.
Routes each contact to the correct pipeline stage (Promoter, Passive, Detractor).
Triggers alerts to specific team members for timely action.
What I learned:
Deeper understanding of conditional logic within CRM automation tools.
Importance of timely engagement with dissatisfied users (Detractors).