Designing a Website for a Next-Gen Prop Trading Firm 💻🚀
Komal
Designing a High-Impact Website for a Next-Gen Prop Trading Firm 💻🚀
🌐 Overview
Founders of FundedBits aimed to create a platform enabling traders to trade easily without capital constraints, with minimal restrictions.
🎯 Goal
The goal was to communicate their USPs, reach thousands of traders, and build trust in a competitive market through a user-friendly website.
🚩 Challenges
🛡️ Trust Building:
Lack of credibility indicators (e.g., testimonials, success stories) made traders skeptical.
Limited transparency in rules, payouts, and evaluation processes led to distrust.
🖥️ User Experience:
Complex onboarding process made navigation difficult for traders.
Information on challenges, rules, and FAQs was not easily accessible, causing confusion.
Absence of intuitive tools left users reliant on external resources.
📈 Market Positioning:
The website must effectively communicate high-value offerings like quick funding and minimal restrictions.
🛠️ Approach
🎨 Design Strategy:
Designed a launching Soon landing page to attract traders.
Built a website with clear sections to build trust & directly onboard users: Challenges to Get Funded, Rules, and FAQs.
👩💻 User-Centric Features:
Simplified Evaluation Process:
Streamlined the sign-up and challenge process to make it quick and appealing for traders.
Traders’ Language:
Addressed pain points and benefits in a way that resonated with traders, building trust and relatability.
Built-In Tools:
Integrated profit calculators and plan comparisons to eliminate the need for external tools or back-and-forth.
Referral System:
Leveraged referrals to activate existing users and attract new traders, creating a self-sustaining growth loop.
✅ Outcome
With the efforts of other team members and launching landing page, FundedBits Achieved 1500+ sign-ups for the waiting list within a month.
launching soon page
trading challenges & checkout
profit calculator
FundedBits- USPs- 1
FundedBits- USPs-2
Affiliate partner program page
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Posted Mar 14, 2025
Designed a sleek, high-performance website for FundedBits, enhancing user experience and credibility for the next-gen prop trading firm. 🚀
