A Brand Identity for Web3 Podcast initiative

🟦Overview

Co-ordination Games is an innovative web3 podcast initiative designed to align with Hypersphere’s vision—establishing thought leadership in the blockchain space. The brand identity needed to capture the essence of collaboration, innovation, and decentralization while resonating with the crypto-native audience.

🎨Design Approach

Inspired by blockchain’s interconnected nature, I developed a visual identity that balances technical sophistication with accessibility:

A bold blue-black palette symbolizes trust, security, and the vast digital expanse.

Modern typography reinforces clarity and futuristic aesthetics.

Blockchain-inspired graphic elements subtly communicate decentralization and coordination.

The identity seamlessly translates across platforms—from social media assets to merchandise, ensuring consistency and impact.

⚡Process & Challenges

Through multiple iterations, I refined the brand system to maintain clarity while embracing complexity—a balance crucial in the crypto space.

This project deepened my skills in strategic branding and storytelling, emphasizing how design can drive engagement and credibility in emerging industries.