Ecowiser, a platform dedicated to promoting sustainable living, faced challenges with user engagement on their homepage. They sought a redesign to build trust and enhance user interaction.

The homepage had lower engagement rates compared to other pages, indicating it wasn't effectively capturing user interest or conveying trustworthiness.

User Research🔍: Engaged with eco-conscious communities on platforms like Reddit to gather insights into user preferences and pain-points.

Internal Collaboration🤝: Worked closely with Ecowiser's B2B team and sustainability researcher to understand brand specific challenges.

Immediate Trust Signals: Incorporated visible certifications and clear brand values within the first few seconds of the homepage experience.

Dual Audience Representation: Designed the homepage to address the needs of both eco-conscious consumers and B2B brand Partners equally.

Clarified Rating System: Prominently featured the 'Rating system' page and explained Ecowiser's comprehensive assessment process to enhance transparency.

The redesign led to 20% increase in returning users within three months, indicating improved user trust and engagement.

Through targeted research and strategic design enhancements, Ecowiser's homepage now effectively builds trust and engages users, fulfilling the projects objectives.

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