Designing one of the biggest Mobile Financial Service
Leading UX for a Mobile Financial Service in Bangladesh, I transformed a bank's outdated system into a modern platform serving 10M+ users and 100,000 agents, bringing accessible banking to millions through user-centric design for customers, agents, and distributors.
Year (Duration)
2020-2021 (6 months)
My Contribution
Executing the UX process & Design
My Role
UX Lead (consultant)
Key Actions
User Research, UX Design, Workshop facilitation
Challenges
In post-COVID Bangladesh, a leading bank's USSD-based mobile banking system was becoming obsolete as Mobile Financial Services (MFS) gained popularity. The bank needed to create a new platform to compete in this emerging market.
To design a mobile financial system providing superior experiences for Bangladesh's 160 million population
To capture market share in a competitive field. The platform had to serve customers, agents, and distribution officers effectively.
To help the the bank’s product development culture towards user-centered design
Solutions & Impact
We created 3 mobile applications for three tiers of users. Our approach earned us the 2021 Fintech Innovation Award and helped us reach 10M+ active users with a network of 100,000 agents in just one year.
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Posted Nov 15, 2024
Leading UX for a Mobile Financial Service in Bangladesh, I helped transform a bank’s outdated system into a modern platform with 10M+ users in 3 years.
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