Redesigning Automotive Service Experience for Car Owners and Ser
A.R. Nirjhor
Contributing to Carhub's platform redesign, I crafted a unified digital ecosystem that bridges car owners and service providers. Our user-centered redesign simplified complex automotive services, increased service appointments by 45%.
Year (Duration)
2023 (3 months)
My Contribution
Part of team of 2 UX Designers
Key Actions
Research, UX Design, Ideation, Testing
My Role
UX Designer
Challenges
Carhub's initial MVP revealed critical usability issues that hindered adoption among both car owners and service providers. The platform needed a complete redesign to transform complex automotive service processes into seamless digital experiences.
Create intuitive journeys for two distinct user groups: car owners seeking services and automotive businesses managing bookings
Simplify the onboarding and transaction processes to increase platform adoption and usage
Design a localized experience that resonates with regional users while maintaining service quality
Result & Impact
Our redesign transformed Carhub into a streamlined automotive service platform, significantly improving engagement for both car owners and service providers. The new loyalty program and intuitive interfaces led to higher user retention and merchant satisfaction, while the simplified booking process increased service appointments by 45%.
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Posted Nov 15, 2024
Redesigning UX to transform fragmented automotive services in Middle East into a unified digital ecosystem that connects car owners with service providers.
