Designing Due Diligence Solution for Everyone
Leading UI Design for Ferret AI, I transformed complex risk intelligence into an intuitive platform that processes millions of data points, making sophisticated AI insights accessible through a modern interface while increasing user engagement by 60%.
Year (Duration)
2022 (3 months)
My Contribution
Leading the UI Design
My Role
UI Lead
Key Actions
UI Design, Design System, Testing
Challenges
In an era of increasing business risks and digital footprints, traditional due diligence methods were only available for Banks and Investors. Ferret AI needed to make complex AI-powered risk intelligence accessible and actionable for people without data science expertise and being banks.
To transform vast amounts of unstructured data into clear, actionable insights through an intuitive interface
To create a consistent experience across multiple AI features while maintaining the platform's sophistication
To help users understand and trust AI-generated risk assessments through transparent, user-friendly design
Impact
Our design approach transformed complex risk intelligence into an intuitive platform, leading to successful adoption among business analysts and individual users alike. Users particularly praised the platform's ability to surface critical insights quickly and its user-friendly interface for complex data exploration.
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Posted Nov 15, 2024
Leading UI Design for Ferret AI, I transformed complex risk intelligence into an intuitive platform that processes millions of data points, making sophisticated
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