Case Study: Iconography Design for Multiple Projects

To design a cohesive and visually appealing icon set for diverse industries that reflect their core functionalities, enhance user experience, and align with brand identity.

1. Research & Understanding

• Conduct industry research to understand visual trends and user expectations.

• Identify the core features of the platforms to prioritize icons.

• Define the stylistic direction for consistency and usability.

2. Sketching & Wireframing

• Explore initial concepts for icons using basic shapes.

• Create rough wireframes to experiment with layouts and arrangements.

3. Digital Creation

• Design vector-based icons in tools like Adobe Illustrator or Figma.

• Test icons at various scales to ensure clarity and accessibility.

4. Iteration

• Collect feedback from stakeholders.

• Refine icons for aesthetics, consistency, and functional clarity.

5. Delivery

• Provide scalable SVG files and optimized PNGs.

• Document usage guidelines for consistent application across platforms.

The Medical SaaS platform supports healthcare providers by managing patient records, scheduling appointments, and providing health analytics. The icons are designed to communicate trust, precision, and care.

• Shape Language: Rounded edges for approachability.

• Style: Duotones for depth.

The EdTech platform focuses on delivering online courses, fostering collaboration, and providing gamified learning experiences. The icons are designed to be engaging, modern, and student-friendly.

• Shape Language: Geometric shapes with clean lines.

• Style: Outline for modernity.