Custom Website Banner Design | Custom Typography + Illustration

Anush N

Brand Designer
Illustrator
Web Banner Design
Adobe Illustrator
Adobe Photoshop
Figma
PlaySense
Case Study: Custom Banners for PlaySense Website
When PlaySense approached me for custom banner designs, they wanted a cohesive look that captured their brand identity without relying on specific game assets or characters. The challenge was to create visually appealing banners that appealed to a broad audience while maintaining a consistent design across categories and platforms.
My Approach
I started by diving into PlaySenseā€™s brand identity and overall goals. It was clear that a polished, professional design styleā€”like the Level 3 style referenced in their Figma documentā€”would best showcase their websiteā€™s vision. From there, I worked closely with their team to ensure every banner fit seamlessly into the siteā€™s overall aesthetic.
Hereā€™s how I broke down the project:
1. ā€œAbout Usā€ Master Banner
I began by designing a completely custom banner for the ā€œAbout Usā€ section. This was the cornerstone of the projectā€”a banner that visually expressed PlaySenseā€™s mission and identity. I spent time sketching out ideas and iterating on layouts to ensure it was eye-catching, clean, and impactful.
2. Category-Specific Banners
Next, I tackled banners for the main categories: ā€œReviews,ā€ ā€œPreviews,ā€ ā€œSpecials,ā€ ā€œHardware,ā€ and ā€œNews.ā€ I designed a master banner first, setting the tone for the rest. For the variations, I kept the layout and typography consistent but customized the background and foreground elements to reflect the unique focus of each category.

Mobile Version

3. Platform-Specific Banners Finally, I created nine banners for different platforms, including Mobile, Nintendo, PC, PS5, PS4, PS3, PSVita, VR, and Xbox. Again, I started with a master banner and then adapted it for each platform, ensuring the designs were tailored yet consistent. The key was balancing individuality for each platform with a cohesive look across the set.

Mobile Version

The Process
Throughout the project, I followed a collaborative and iterative approach. I shared drafts with the client at every stage, incorporating their feedback to refine the designs. By focusing on small detailsā€”like consistent typography, thoughtful color palettes, and balanced layoutsā€”I ensured the final banners were polished and professional.
The Outcome
The finished banners brought PlaySenseā€™s website to life. Each banner was unique yet cohesive, reinforcing their brand identity and enhancing the overall user experience. The feedback was overwhelmingly positive, and I was thrilled to see how the banners elevated their website.
How I Can Help You
If youā€™re looking for custom banners that donā€™t just look good but also reflect your brandā€™s identity, Iā€™d love to help. I bring a collaborative, detail-focused approach to every project, ensuring the final designs resonate with your audience and enhance your siteā€™s visual appeal. Letā€™s discuss how we can transform your website together!
Partner With Anush
View Services

More Projects by Anush