Custom Illustration + Animation |AI Agent SaaS Website

Anush N

Illustrator
Animator
Framer Developer
Figma
Framer
Jitter
Sagepilot AI

Case Study: Custom Illustration and Animation for SagePilot.ai

Client: SagePilot.ai – An AI-powered customer support solution that offers businesses scalable, high-quality customer service through tailored AI agents.
Objective: Develop custom illustrations and animations for different sections of the SagePilot.ai website to visually communicate the concept of “AI employees” delivering personalized customer support around the clock. The goal was to create engaging visuals that demonstrated the efficiency, reliability, and 24/7 availability of AI agents in a way that resonated with businesses seeking advanced customer service solutions.
Tools Used:
Adobe Illustrator and Figma for creating high-quality, detailed illustrations.
Jitter for interactive animation elements and transitions.

1. Project Challenges

Conveying the Concept of AI as Employees: The primary challenge was to visually represent AI agents as “employees” who provide personalized, 24/7 support. The illustrations needed to simplify this complex technology while maintaining the idea that AI is both advanced and human-like in its capabilities.
Maintaining Professionalism and Approachability: While AI is inherently a tech-heavy subject, the visuals had to feel approachable, ensuring they conveyed trust, reliability, and customer-centricity.
Making AI Intuitive: The concept of AI-powered customer support was abstract. It was essential to create visuals that not only illustrated AI’s role but also made the technology feel accessible to businesses of all sizes, especially those unfamiliar with AI-driven solutions.

2. Solution

Custom Illustration:
Created a series of cohesive, high-quality vector illustrations using Adobe Illustrator that depicted AI agents as human-like, professional employees in various customer service scenarios (e.g., answering questions, troubleshooting, guiding users).
Interactive Animation:
Using Jitter, incorporated dynamic motion into key sections of the website, including hover effects and smooth transitions between sections, keeping users engaged and providing a more interactive experience.
Collaboration and Feedback:
Collaborated with the client to ensure the illustrations and animations matched their vision for how AI should be perceived by their audience. Regular feedback loops ensured alignment with their brand message and goals.

ILLUSTRATION ANIMATION WORK:

CUSTOM ILLUSTRATION WORK:

Impact of Custom Illustrations and Animations

Enhanced Understanding of AI: The visuals and animations effectively communicated the concept of AI-powered customer support, making a technical solution more approachable and easy to understand for businesses.
Stronger Brand Identity: The custom illustrations reinforced SagePilot.ai’s brand as a cutting-edge, customer-focused AI solution. The friendly and approachable visuals helped position the brand as both innovative and user-friendly.
Improved User Engagement: The motion design and interactive elements enhanced the user experience by keeping visitors engaged and reducing bounce rates. The dynamic visuals also helped keep users interested in exploring the full range of features offered by SagePilot.ai.
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